Why is online reputation management important? What does an online reputation manager do? Online reputation management is helping in building a reputable public image online, building up your reputation one online review at a time, so anyone that would search for your business online would see the reputable background and positive customer experiences that would lure more customers in. That is where online reputation management experts come in. It’s their job to help you build up a better reputation. The question is, how do I manage online reputation?
What does online reputation management include?
- Adding review schema markup to your website.
- Responding to both positive and negative reviews to either thank the customer for their amazing and positive feedback, or in order to address the concerns and answer questions.
- Promoting positive reviews through the multiple owned and paid channels like sharing all of them on social media, posting consistently on your websites, creating banners, including e-newsletters, paid ads, and so much more ways that would bring you and your business out there, creating a positive view on you.
- Deploying an online reputation management software so that you could easily solicit reviews from customers and distribute them to popular online review sites.
- Being proactive about asking your customers to leave online reviews, may it be positive or negative, about your business because about 68 percent of customers would leave a review for their local businesses if they are asked to do it.
How to improve online reputation management?
- Generate and Respond to Online Reviews
How to clean up an online reputation? One of the easiest and most effective ways to build your business’ online reputation is by letting your happy customers and clients build it for you through online reviews. About 86 percent of people read online reviews for businesses before deciding to make a purchase according to the 2018 Local Consumer Review Survey. You should ask your customers to leave a review on Google My Business, Facebook, and maybe even Yelp because this would help your business have a more positive reputation.
Your online reputation management would also depend on how your business responds to any of the less than stellar reviews that your company may receive. What you could do is, rather than ignore all of those negative comments and reviews, and be combative, it is better to apologize for their experience and you could attempt to come up with a solution. Reach out to them, give them an email or a phone call, and help solve their concerns.
- Grow the Online Visibility of Brands and Products
You may need to build your web presence and social profiles further if you have a company that owns brands and products that have a name that is easily recognized outside your company name. You could develop websites, social media profiles, and other forms of rankable content for any of the factions of your business that a lot of potential customers may or may not search for by name.
- Broaden Your Internet Presence
When it comes to social media platforms, the big three would have to be Twitter, Facebook, and Instagram so the key to broaden your horizon and reach people all around the world, you have to determine which social media platforms your targeted customers primarily use.
B2B businesses would benefit from having a presence on LinkedIn because that is where they could build professional connections with entrepreneurs who will benefit from their services. B2C industries, on the other hand, is a different story. They might consider more visual platforms like Pinterest and Instagram.
Expand your reach into social media in order to connect with a much larger audience and coldwater your control over the top search results that are associated with your business in case a negative review may or may not arise.
- Protect Your Key Employees
Developing a very strong social media presence for your key employees is such a great way to proactively manage your business’s online reputation because businesses like health facilities, law offices, and hair salons have a ton of customers and potential customers who might be searching for your services after they were recommended by their friend or colleagues. Keeping a low profile would tarnish your reputation with as little as one negative post that is written about you, and it could also have a negative effect on your business since it is connected to your name.
- Pay Attention to Your Social Media Accounts
It is important that you have multiple social media accounts for your business, but that is not merely enough. You have to constantly fill your social media feeds with relevant and interesting content in order to increase your influence, boost your engagements, and have all of these possible opportunities to interact with your current and possible potential customers.
With all of these tips in mind, investing in an online reputation manager is also an option that you should consider. If you want to establish a positive reputation online, it requires a lot of time and money. It is an essential element that you, as a business owner, should have in this modern-day digital marketing strategy. It is always a great idea to invest in Online Reputation Management, especially if you don’t know where to start, don’t know where to start, or maybe simply aren’t getting the results that you want, you could always hire someone else, who is an expert in that field, to do it for you.