Really should Position Candidates Use Social Media To Join With Their Interviewers?

Much more than ever, jobseekers are on the lookout for any edge to improve their odds of landing a task. In my discussions with jobseekers, a prevalent question is how to use social media. In individual, there is uncertainty about no matter whether candidates really should link with interviewers via social media.

As a candidate, social media can be a mechanism for studying about your interviewer. What they article, repost, or like will convey to you about their passions, sights, and beliefs. That beneficial information and facts keeps you from heading into the interview blind. But employing social media past quietly collecting intel needs a approach.

The wholly chance-free respond to to whether you must join online with an interviewer—is no, you ought to not. But in accordance to The Empowered Prospect—a book focused on serving to jobseekers—when accomplished properly, applying social media to connect with interviewers can give you an benefit. The e book provides a few variables to advise your technique: familiarity, timing, and system.


Familiarity in this circumstance is not no matter whether you are previously acquainted with the interviewer. As an alternative, it refers to the tendency for people to like items we are acquainted with or consider we are acquainted with.

Experiments replicated throughout many contexts and cultures have shown when people today make conclusions below force, they are subject matter to a potent cognitive bias known as the “familiarity heuristic.” When we feel a thing is familiar to us, we make conclusions in favor of that factor, even if it is riskier or we only have transient publicity to it (the mere exposure influence). Familiarity equals safety in people’s subconscious therefore, our mind steers us towards it. That is specifically what you want to build in the interviewer’s mind, and social media can aid maximize the perception of familiarity.


As with practically every little thing, timing matters. Prior to assembly an interviewer for the first time, do not send out any requests to hook up by means of social media. Due to the fact you aren’t common to the interviewer nevertheless, connecting on-line can come to feel out of location. They never know your motive, so question can be induced, and they will not be guaranteed if they need to take. As a prospect, you really don’t want your interviewer to expend any psychological electricity deciphering your intentions.

Right after you job interview, however, you need to take into account connecting online. This depends on the system, which we’ll return to in a second. But the rule of thumb is that the risk of connecting on-line decreases the farther you progress in the hiring process. As you development, you are turning into more familiar to the interviewer, and therefore safer. You are developing a relationship that justifies remaining related. It becomes much less questionable as your posture enhances all through the interview approach. Advancing having said that, is not ample to do away with threat. We will have to now return to the system.


There are a vary of social media platforms through which to link. Let’s target on the 3 most suitable to the employing context.


The rule below is simple. Do not join on Fb. It does not make a difference wherever you are in the job interview process—don’t do it. The rationale is also very simple, Facebook is a put the place private and experienced lives typically overlap. You are not a member of both of people groups. Making an attempt to enter that one of a kind room which Facebook signifies to pursue a likely upcoming professional marriage will feel like an infringement. A system that needs you to inquire to be “friends” feels also individual and therefore is way too risky professionally. It’s not a line well worth crossing.


Twitter is distinctive and represents an fascinating center ground well worth discovering. On Twitter, most profiles are community, and you can comply with an individual devoid of creating a ask for. If an interviewer’s profile is non-public, do not question to sign up for. But if it is community, it is fewer intrusive to follow an interviewer on Twitter. It signifies an curiosity in the interviewer’s thoughts and reactions to the entire world.

There is one particular rule to comply with. If content they publish is incredibly political, really individual, or controversial in any way, do not abide by the individual due to the fact they may perhaps presume you concur with their sights. Whether you do or not, you shouldn’t cross that line at that point. However, if the human being is posting their typical opinion, anecdotes, retweeting, and so forth. then next them carries a lot less threat and probable reward.

Pursuing them does far more than aid you find out about them. Given that most folks do not have an monumental amount of Twitter followers, they are typically flattered when another person follows them. When you observe an interviewer, they will recognize and will then appear at your profile. (In this article is a lot more facts on creating positive your social media profile is interview-ready.) This temporary conversation positive aspects from the previously outlined mere publicity influence and when you arrive for the job interview, you will seem to be common to them. That can make them predisposed to truly feel basic safety and positivity towards you. That’s what you want, an edge that can participate in in your favor when your candidacy is staying discussed.


Contrary to Fb, a LinkedIn ask for is for a specialist relationship and is safer. Having said that, when I have gained a LinkedIn request from a prospect, it puts me in a hard location. If I acknowledge, but we really don’t progress their candidacy, maybe I have despatched the mistaken sign in some way. If I disregard their request it is probably awkward when they exhibit up for the job interview.

But some candidates have done this in a way that isn’t uncomfortable and will work in their favor. All those candidates sent a request to connect, but integrated a observe contacting out the intention. The observe read:

“It was great to meet you. Whichever way this interview procedure turns out, I look forward to staying linked.”

A similar variation study:

“Connecting at this stage can be uncomfortable because we really don’t know what the upcoming holds. No strain to settle for. I hope we can remain in contact, regardless of the interview end result.”

With this style of request, you are not implying any expectation of an result. It is just a authentic desire to stay related. Assuming the interviewer accepts, you now have a foot in the door to understand what issues to them and how those people things overlap with what issues to you. In long term interviews, individuals products can arrive up naturally to reinforce the inner thoughts of familiarity.

When I obtained people styles of notes, I felt they were smart to network in this way. And they felt a little more acquainted due to the fact I experienced all over again glanced at their LinkedIn profile. The be aware created me truly feel I realized them just a little bit much more than other candidates. That sensation can shift an interviewer toward you plenty of to make a variance if there is a challenging conclusion to make.

Connecting with interviewers on the internet can sense risky, but do not rule it out fully. Social media makes it possible for you to tap the constructive psychological effects of familiarity. Continue to keep in brain the factors that enable take care of the possibility: 1) The farther you progress, the lessen the chance. 2) Facebook has the best possibility, so stay away from it. Twitter and LinkedIn carry less threat. 3) When applicable, create an introduction that implies zero quid-professional-quo.

Social media has come to be the norm for connecting. Never ever eliminate sight of utilizing it strategically as you interact with anybody who has enter on the choosing choice. When you do, you may well obtain the risk is outweighed by the reward.