The Benefits of Amazon FBA

4 Ways You Can Benefit from Amazon FBA | Media.Monks

Fulfillment By Amazon, commonly known as FBA, is a service provided by Amazon that allows you to send your products to the Amazon warehouse where they’re stored and fulfilled by Amazon for you.

Some of the benefits of using FBA include:

You can fulfill Prime Orders – When you fulfill your orders through Amazon, you have the option of being able to offer Prime shipping.

Amazon Takes Care of Customer Service – Because Amazon is handling the fulfillment, you don’t have to worry about customer service issues like damaged items, returns etc. 

You can use the Amazon Brand Registry – This gives you access to more tools and options to grow your brand on Amazon. You must be using FBA in order to use this program.

You can use Amazon’s reputation to benefit your business

If you’re like most Amazon sellers, you’ve probably thought about using FBA (Fulfillment by Amazon) at some point for direct customer selling or selling wholesale on amazon

Perhaps you tried FBA in the past but decided it wasn’t right for your business. Or maybe you want to start using FBA, but after doing your research, it seems complicated and overwhelming.

You gain the ability to provide a super-fast service

Amazon FBA can be a game-changer for your business. It allows you to focus on the things that matter most for your business, such as product sourcing and marketing, instead of spending time packing and shipping orders.

You can achieve a higher ranking on Amazon and better visibility

In 2016, Amazon reported that they sold over two billion items using FBA. 

If you are an Amazon seller, FBA is definitely a service you need to look into. Not only does it save you time, but it will increase your sales and improve your customer service.

Amazon Prime customers can buy products from sellers on Amazon who are enrolled in the FBA programme and receive free shipping (even if it’s international). This means that when you use the FBA programme, your product will appear higher in the search results. Products from sellers not using FBA have items listed by total price (price of the product plus shipping costs). However, as an FBA seller, you will have your items listed by price only thus making it one of the first items in the search results.

You have a better chance of securing the Buy Box

One of the major benefits of Amazon FBA is that your products gain Prime status. This means that when customers are searching for products to buy, your products will be much more likely to appear in the search results. You’ll also be able to use the Prime logo on your listing and packaging, which encourages shoppers to choose your product over others.

The Amazon Buy Box is the big ‘Add to Basket’ button displayed on all product listings on Amazon. As a seller, if both you and Amazon are selling a similar product, they will always have the Buy Box, of course, they will! But, by using Amazon FBA you can still compete. FBA is one of the variables